Blue Ocean Strategy

       

        Today i am doing my assignment (Bahasa Cina untuk Perniagaan). We need to do about Blue Ocean Strategy. I totally no idea about that. Luckily I have Mr. Google. I searched what is Blue Ocean Strategy, it have a lot of examples. So, i choose one of the examples and continue my assignment. Just want to sharing what I learned today, what is blue ocean strategy. 

        Blue Ocean Strategy was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth. 

         I found that a lot of company that we knew, they used BOS to increase their profit, such as Samsung and Canon. Canon’s strategic move, which created the personal desktop copier industry, is a classic example of blue ocean strategy. Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance.