Today i am doing my assignment (Bahasa Cina untuk Perniagaan). We need to do about Blue Ocean Strategy. I totally no idea about that. Luckily I have Mr. Google. I searched what is Blue Ocean Strategy, it have a lot of examples. So, i choose one of the examples and continue my assignment. Just want to sharing what I learned today, what is blue ocean strategy.
Blue Ocean Strategy was developed by globally
pre-eminent management thinkers Chan Kim and Renée Mauborgne. They
observed that companies tend to engage in head-to-head competition in
search of sustained profitable growth. Yet in today’s overcrowded
industries competing head-on results in nothing but a bloody red ocean
of rivals fighting over a shrinking profit pool. Lasting success
increasingly comes, not from battling competitors, but from creating
blue oceans of untapped new market spaces ripe for growth.
I found that a lot of company that we knew, they used BOS to increase their profit, such as Samsung and Canon. Canon’s strategic move, which created the personal desktop copier
industry, is a classic example of blue ocean strategy. Traditional copy
machine manufacturers targeted office purchasing managers, who wanted
machines that were large, durable, fast, and required minimal
maintenance.























